Dr. Averill M. Law, President of Averill M. Law & Associates, is one of the world’s foremost experts on simulation modeling. He has been a simulation consultant to numerous organizations including Accenture, ARCO, Boeing, Defense Modeling and Simulation Office, Federal Highway Administration, Hewlett-Packard, Kimberly-Clark, M&M/Mars, Navy Modeling and Simulation Office, Oak Ridge National Lab, SAIC, Sandia National Labs, 3M, Tropicana, Xerox, U.S. Air Force, U.S. Army, and U.S. Post Office.
Dr. Law has presented more than 450 simulation short courses in 18 countries. He has written or coauthored numerous papers and books on simulation, operations research, statistics, manufacturing, and communications, including the definitive book Simulation Modeling and Analysis that has more than 115,000 copies in print and considered the “bible” of the simulation industry. He developed the ExpertFit distribution-fitting software and also several videotapes on simulation modeling. Dr. Law has been the keynote speaker at simulation conferences worldwide. He wrote a regular column on simulation for Industrial Engineering magazine.
Dr. Law has been a tenured faculty member at the University of Wisconsin-Madison and the University of Arizona. He has a Ph.D. in industrial engineering and operations research from the University of California at Berkeley.