Dr. Averill M. Law, the President of Averill M. Law & Associates, is one of the world’s foremost experts on simulation modeling. He has been a simulation consultant to numerous organizations including Accenture, Boeing, Booz Allen & Hamilton, ConocoPhillips, Defense Modeling and Simulation Office, Hewlett-Packard, Kimberly-Clark, M&M/Mars, Monsanto, Oak Ridge National Lab, SAIC, 3M, Tropicana, U.S. Air Force, U.S. Army, U.S. Marine Corps, U.S. Navy, and Xerox.

Dr. Law has presented more than 580 simulation and statistics short courses in 20 countries. He has written or coauthored numerous papers and books on simulation, operations research, statistics, manufacturing, and communications, including the definitive book Simulation Modeling and Analysis that has more than 178,000 copies in print and considered the “bible” of simulation. He developed ExpertFit, which has been the leading distribution-fitting software since 1983. He also produced several videotapes on simulation modeling. Dr. Law has been the keynote speaker at simulation conferences worldwide. He was awarded the 2009 INFORMS Simulation Society Lifetime Professional Achievement Award.  Dr. Law has been a tenured faculty member at the University of Wisconsin, Madison and the University of Arizona. He has a Ph.D. in industrial engineering and operations research from the University of California, Berkeley.