Dr. Averill M. Law, the President of Averill M. Law & Associates, is one of the world’s foremost experts on simulation modeling. He has been a simulation or statistics consultant to numerous organizations including Accenture, Boeing, Booz Allen & Hamilton, Caterpillar, ConocoPhillips, Defense Modeling and Simulation Office, Ford, Hewlett-Packard, Kimberly-Clark, M&M/Mars, Monsanto, Oak Ridge National Lab, SAIC, 3M, Tropicana, U.S. Air Force, U.S. Army, U.S. Marine Corps, U.S. Navy, and Xerox. He has also been a consultant to the developers of the simulation software Arena, AutoMod, ProModel, and SIMSCRIPT II.5, and has been a technical advisor to most of the other simulation-software vendors.

Dr. Law has presented more than 575 simulation or statistics short courses in 20 countries. He has written or coauthored numerous papers and books on simulation, operations research, statistics, manufacturing, and communications, including the definitive book Simulation Modeling and Analysis that has more than 172,000 copies in print and considered the “bible” of simulation. He developed ExpertFit, which has been the leading distribution-fitting software since 1983. He also produced several videotapes on simulation modeling. Dr. Law has been the keynote speaker at simulation conferences worldwide. He was awarded the 2009 INFORMS Simulation Society Lifetime Professional Achievement Award.

Dr. Law has been a tenured faculty member at the University of Wisconsin-Madison and the University of Arizona. He has a Ph.D. in operations research from the University of California at Berkeley.